SugarCRM for Marketing

When Every Touch Counts

SugarCRM Marketing goes beyond traditional marketing systems and empowers you to cut through the noise and
drive personalized, relevant prospect engagement that generates high quality leads. Leverage the power of real
customer insight from interactions across the business and social communities to deliver campaigns and
offers that matter, when they matter.

Prospect and Customer Targeting

Target individually by identifying micro-segments of customers and prospects based on deep customer insight captured across multiple channels and social networks. Deliver highly personalized, relevant messages and offers to these micro-segments for continuous, individualized customer engagement.

Multi-Channel Marketing

Target across channels including mobile, web, email, newsletters, print and broadcast advertising, events, and social channels, as well as inbound client and call centers. Identify the most effective mix of channels across your segments and spend your marketing dollars where they count.

Multi-Step Campaigns

Target on time by leveraging prospect and customer events and activities to identify relevant, timely opportunities to engage and nurture your leads and opportunities over time. Track behavioral and tone changes in your segments so you can identify real opportunities to engage with highly personalized messages at the right time.

Social Marketing

Target where your prospects are. Extend the reach of your marketing campaigns by publishing campaigns across Facebook and other key social media channels and tracking the web activity back through your lead pipeline. Launch personalized offers across social sites and track responses across social communities as part of your marketing mix.

Lead Management

Target as one company. Capture leads across channels and qualify based on sales feedback to ensure leads are valid and coordinated for timely follow up. Align with sales and monitor the activity of leads throughout the sales pipeline. Close the loop by understanding which campaigns, leads, and accounts are really sales effective.

Closed Loop Intelligence

Target what works using SugarCRM’s campaign-to-deal reporting to get 100% visibility into your marketing investment and report closed loop ROI across channels. Establish credibility with sales and management by providing the right insight into marketing effectiveness.