With more than 1.4 billion daily active users, Facebook has become one of the most powerful tools for marketers looking to maximize their reach, not only to generate more leads but also to reach out to their existing customers. Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more.
What makes Facebook advertising so powerful is through Facebook Custom Audience allowing you to not only target new customers to generate leads but also re-target existing customers.
Imagine being able to reach your existing customers through Facebook – with SugarCRM’s Facebook integration you can now use your existing customer database and create custom audiences based on your existing data.
This means you can use the full capability of custom audiences with your existing customer database. You can create better ads by targeting people with specific interests and behavior, use your CRM database to re-target existing customers, upsell, or exclude them from your offers.
Advertising to customers that have already engaged with your brand is one of the most powerful ways to advertise. Leverage your existing customer database and use the power of Facebook Custom Audiences.
Let us know if you need more information on how we can help you maximize your CRM data using custom audiences.