The world’s fast-growing and leading provider of customer relationship management (CRM) system has again made a strategic move to expand its capabilities. The company has closed an investment in equity and debt financing worth of 33 million dollars. The move was driven by the increasing adoption of the company’s Sugar solutions. This is also attributed to the fast advancement of SugarCRM into the enterprise market.
The year 2011 was seen with a strong financial performance for SugarCRM, with growing business revenue and escalating level of customer satisfaction. The demand for CRM systems is growing exponentially and companies of different sizes are implementing these solutions to boost their growth and improve their relationship with their customers. The company continues to upgrade its solutions to enable users have the wide range in using its CRM systems. The Sugar software is claimed as one of the widely used systems for customer relationships management around the world.
The investment is one of the strategic moves of SugarCRM. In fact, the company has partnered with several aspiring CRM-related companies to strengthen its stance in the CRM market. It has also demonstrated various integrations that enabled its CRM system to have a wide impact on customer service.
SugarCRM SharePoint Integration
SugarCRM integrated with SharePoint features wherein the Sugar software is allowed to connect to and exchange information with SharePoint. Also, information from SharePoint Lists is readable through Sugar. This integration expands the important enterprise CMS functionalities of SugarCRM. It has been helping various organizations in managing enterprise content and with the help from SharePoint Microsoft product, everything is made easy from Sugar.
SugarCRM Email Integration
Another notable move of SugarCRM is its integration with the IBM Lotus Notes, Microsoft Outlook, YahooMail and GoogleMail. Users are enabled to archive electronic messages to SugarCRM or send them directly from the Sugar software. In addition, users are now allowed to monitor and plan for their activities with the capability of syncing email calendars. Common activities are streamlined by SugarCRM email integration. Not only this move eases communication flow, it also promotes much improved employee-customer communication. And with the email archiving service set by Sugar, the emailing system has a lot to offer to all Sugar Users. For auto archiving and linking, users can forward documents to the address of their Sugar Email Archiving. This way, the loss of file attachments, key emails and calendar events are prevented.
These strategic steps of SugarCRM are best depicted by what the company has achieved. It continuously shows big the impact it has on the growing demand for CRM solutions. With the fast updates that SugarCRM is making, the SugarCRM communities are always waiting for what they perceive as the best for them.
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